Fast fashion

Fast fashion is a term that we are not familiar with but we all know about it and are being a part of it. In some way or another we all are influenced by it and promoting it.

fashion is not invented by westerns but fast fashion is a gift of them to the world with its global impacts. It has evolved as societal pressure in the era of show case. It has become one of the major reasons for the decline of our own cultural, traditional ancient textiles from India because of the influence of westerns. In every 15 days it changes or it is been changed by the profit-making brains.

Now few big brands have been dominating market by launching styles made with recycled material and specifically by the waste they created once in the name of fashion

Fast fashion isn’t free. Someone somewhere is paying.”

If not now, then when?

Draped in beige depressive colour, buying another pair from the collection of depression where white is not white, where the colours are missing, where they are fed and dull…as if they don’t belongs to us or we don’t deserve to have them. As if we can’t afford to be highlighted

Open your eyes and see what is real fashion, how it actually feels and makes an impact on others

Don’t just run behind buying the newest collection or collection in sale, stop being the beige horse of race chasing as per commanding not by choice

Don’t let anyone dominate your style, your fashion because in some way or another it defines us, defines our state of mind, our mental health, our prospective to life.

“What you wear is, what you wonder”

Fashion, style is one of the major part non- verbal communication which is inevitable and

Don’t be the king and queen of the kingdom of garbage made because of the fast fashion

Fashion is important but fast fashion is destructing in nature. It can be in any form as a joke of luxury presented with glitz and glamour in front of us.

We cannot stop directly but can eventually slow down and ultimately avoid

Don’t embarrass repeat, rather normalise restyling

So, reuse, rewear, restyle

Let’s stop embarrassing and start embracing restyling but not monotonous rebuying

The comedy show of luxury is a show which seems to never end…